Alice by Temperley

September 10, 2010 [New York, NY] Starting at 6PM on Friday, September 10th during Fashion’s Night Out the “Where’s Alice” bike tour will make its inaugural New York City outing.  

Riders donned in ALICE by Temperley looks, will be doing a downtown tour, exact locations and cross streets of which will be tweeted by @who_is_alice as the bike heads off at 6pm.  Biking around downtown the rider will be giving away frozen treats from People’s Pops (www.peoplespops.com).

In addition to the refreshing fruit popsicles a select amount of ALICE by Temperley London t-shirts as well as the newly arrived to stores Alice by Temperley London Aztec scarves will be given out.

Spot the ALICE bike on its tour; capture a picture of it and tweet it to @who_is_alice and you will automatically be entered into a raffle to win a $1000 shopping spree at the Temperley London boutique as well as 2 tickets to the Temperley London instillation at Milk Studios.  

Stay tuned to your twitter account as the winner will find out from @who_is_alice the very next day. ALICE by Temperley, the sister line to Temperley London, launched for Spring Summer 2010.  

The affordable and easy to wear line is for the fun, inspiring and strong spirited girl who loves mixing feminine looks with a touch of rock and roll.

For its second season in East Hampton, the Temperley London boutique will feature a selection of must-have separates, casual dresses, knitwear, jersey pieces, and statement jackets from ALICE by Temperley along with their mainline collection.  

People's Pops makes delicious ice pops from local, sustainably grown fruits and herbs. What began as a one-day experiment between friends has evolved into a popular, ever-changing palette of appealing seasonal flavors, still made by the same three friends who believe that fresh, local ingredients are the key to fantastic-tasting ice-pops.  

Follow @peoplespops on twitter for more updates. You never know when and where the ALICE by Temperley bike will pop up next so make sure to keep an eye out for the ALICE bike and score delicious Popsicle treats and stylish giveaways!