The Audi R8 launch required an online initiative to compliment a broadcast spot already created by BBH.

Working with Good Technology, Odin was asked to create twelve bespoke animations centring on the production process of the Audi R8. Each animation represents a key construction method used in the twelve hours it takes to manufacture the entire vehicle. The animations were overlaid on a 3D model of the car, which can be rotated to show the various production states.

http://microsites.audi.co.uk/r8launch