About Peroni Italy
Nation have been working with Peroni Nastro Azzurro for over 3 years and in September 2015 we were appointed, without a pitch, to oversee the brand strategy across its digital social platforms.
Craft & Design
We have evolved the brands digital strategy with the aim of creating greater consistency and reinforcing Peroni Nastro Azzurro’s position as the beer associated with timeless and authentic Italian style. This fresh and compelling approach to the brand editorial is produced through in-house customised content delivered and
adapted to local and partner markets for increased global relevancy. The content explores classic and contemporary Italian lifestyle with imagery taking centre stage. Contributions come from a selection of key influencers and bloggers across the brands four content pillars: food, fashion, travel and design.
- 300% rise in Instagram engagement
- Referrals to website from social media increased by 150%
- 10% increase in Facebook fans
I have been working with Nation since 2013, starting by building the Peroniitaly.com website and evolving our relationship to successfully managing our Peroni digital platforms. Great work team!Emanuele Scalera Peroni Nastro Azzurro Global Marketing Manager