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Home Alone Twitter Project

Client:
Internal Project

Starting on the 22nd of December we recreated the movie ‘Home Alone’ using 22 different twitter profiles collected into a single twitter list. The @HATProject was an experiment, a test to see if transplanting the full narrative of a film on to a social network would work and to see how people would respond. The video below (not made by us, but by this chap, explains it better than we could ourselves)

There was no money in it obviously, but we thought it’d be an interesting use of twitter, entertaining for the people that followed it and a fun project for Nation and it was. Several people that followed the ‘tweet-movie’ as it played out asked for a blog post explaining how we accomplished it. So here goes nothing…

So at some point last year Tom wrote on a post-it note “All the characters from a movie, talking to each other through Twitter. In real time.” It stayed stuck to the wall sitting amongst a stack of other similarly off the cuff ideas, most of which never go anywhere. Two weeks ago we started wrapping up our paid projects in preparation for the Christmas break and we realised we might have enough time to make the ‘Twitter Movie Narrative Project’ thing… happen.

The project owes a debt to things like Six to Start’s ‘We Tell Stories‘ and Tom Davenport’s Peep Show tweets. So it’s not a new idea or massively original but we wanted to see how it would play out especially involving other mediums like Twitpic and Youtube.

Home Alone was actually one of the first films we considered; most of us already knew it off by heart, it’s set at Christmas over a definite number of days, has a relatively small amount of central characters and it’s very likable. Starting the project on the 22nd and finishing on Christmas day seemed perfect.

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