Nation have been the digital design agency for Grolsch since 2013. In July 2015 we won a competitive pitch to expand our remit into social and content strategy.
Craft & Design
Our initial brief from Grolsch was to design and build a dynamic and modular editorial platform for the global beer brand. The system needed to share content between markets, allow for local translations and work beautifully across all screen sizes. Within three months we launched the first iteration of the Canvas platform.
In July 2015 we also began taking care of content and social strategy for the brand, curating, creating and posting content on a daily basis across all channels. We manage brand collaborations with creatives and artists from all over the world, building campaigns around them that reinforce the strategy of 'uncoventional by tradition'.
- Site traffic increased by 430%
- Average time on a page increased by 15%
- Content engagement increases by 10% month on month
It was obvious Nation were the right partner for Grolsch from early in the process. They’re bold, opinionated and clearly leaders in their fieldDavid Schmid, Global Brand Manager Grolsch