An interactive celebration of Barbour’s 120 year journey. Be part of the story and add your own Barbour memories to this historic archive.
Working with the digital team at Barbour, we decided to create a living annual to celebrate 120 years of the brand. The site would be full of rich and engaging archive content and needed to appeal to a broad audience interested in the history of the brand.
Running alongside the content timeline we built an interactive social stream, allowing fans of the brand to share their stories and become part of the project. The social elements of the project promoted thousands of conversations around the event and drew focus on the personal relationships fans have with Barbour products.
Organising 120 years of content, alongside user generated content is no mean feat, so we rolled out sections of the story as a series throughout the year. The aim was to generate a community spirit amongst Barbour’s audience and highlight their legacy as a british fashion touchstone past and present.
The social timeline facilitated this legacy and was able grow organically alongside archive content. Users were asked to share their memories of Barbour as images, videos, tweets or text and place this at any year within the timeline - in real time.
We contextualised the breadth of Barbour’s pioneering heritage with the stories of modern day advocates.
Tasked with bringing history to life.
We developed a robust platform which was able to deal with vast amounts of content and media whilst keeping interaction simple. Our creative thinking was to incite emotional response and promote levels of discovery unique to each user. A combination of these considerations meant we were able to create an energy and atmosphere perfectly suited to the occasion while maintaining a high standard of digital practice.
We built a specific experience for mobile users, optimised for cellular and wifi connections on the go. This allowed us maximum visibility of the campaign and promoted engagement amongst Barbour’s fast growing mobile community.
Users were still able to engage with all aspects of the campaign, competition and content from their mobile devices, ensuring the best experience for all audiences.
