An editorial platform for and by creatives with a heavy emphasis on artists, designers and makers.
Grolsch’s new aim was to establish itself as the beer of choice for young creative taste-makers by delivering engaging content, fresh experiences and nurturing talent within the space.
Nation were commissioned by Grolsch to build an editorial platform for their brand that would support multiple markets, be inherently social and become a platform to build upon in the future rather than constantly rejuvenating their existing presence. The website needed to attract the ‘up and comers’ and ‘under the radar’ artists rather than already well-publicised artists.
The latest addition to Grolsch was the integration of Grolsch FilmWorks. The FilmWorks content is now being hosted on Canvas with weekly film reviews and interviews.
“It was obvious Nation were the right partner for Grolsch from early in our process. They’re bold, opinionated and clearly leaders in their field”David Schmid - Global Marketing Brand Manager